Fix: (third-parties) sendGTMEvent not queueing events before GTM init (#68683)
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### What?
sendGTMEvent pushes items to window.datalayer. THe GoogleTagManger (GTM)
client uses this to know what events to the GTM server.
currently if GTM is not ready, instead of adding events to the
dataLayer, it writes a warning to the console saying GTM is not ready.
The PR fixes that by defining the dataLayer if it is undefined so it can
start to queue up events before GTM is ready
### Why?
If GTM init is slow we don't want to loose any events that we want to
send before GTM init has happened we want to queue them up in the
dataLayer
### How?
The PR fixes that by defining the dataLayer if it is undefined so it can
start to queue up events before GTM is ready
Closes NEXT-
Fixes #
fixes #66865 (discussion)
fixes #68678 (issue)
-->
### What?
sendGTMEvent pushes items to window.datalayer. THe GoogleTagManger (GTM)
client uses this to know what events to the GTM server.
currently if GTM is not ready, instead of adding events to the
dataLayer, it writes a warning to the console saying GTM is not ready.
The PR fixes that by defining the dataLayer if it is undefined so it can
start to queue up events before GTM is ready
https://developers.google.com/tag-platform/tag-manager/datalayer#how_data_layer_information_is_processed
### Why?
If GTM init is slow we don't want to loose any events that we want to
send before GTM init has happened we want to queue them up in the
dataLayer
Another use case for this behaviour, is that you can optionally
initialise GoogleTagManager based on environment so you don't pollute
GTM data when developing or running playright tests, but you can still
evaluate what exists on the dataLayer to test if the correct events
would be sent to GTM after testing interactions with the app.
### How?
The PR fixes that by defining the dataLayer if it is undefined so it can
start to queue up events before GTM is ready
Fixes #
fixes #66865 (discussion)
fixes #68678 (issue)
---------
Co-authored-by: JJ Kasper <jj@jjsweb.site>